A thorough reflection upon what it takes to survive as an artist in general and as a video artist in particular. In a very personal and pedagogical way this video sorts out once and for all how to make money as a video artist. It punctuates prejudices using calculation examples from the author’s own art practice.

Year: 2012
Technique: Animation HD, Swedish or English voice-over
Duration: 14 min
Voices: Björn Perborg, Dave Morris
Voice recording: Alexander Ott
Theatrical mix / Mastering: Ljudligan
Translation: Bianca Marsden