Hilo Mental / Mental Floss

Hilo mental, or Mental Floss, is a short stop motion animation that shows a ritual for mental hygiene. As the tolerances for what is accepted within the term normality are shrinking Mental Floss proposes yet another ironical self-help cure, and as such, there is of course a product involved, that can be bought and sold. Hilo Mental relates to the absurd fact that psychic ill-health is increasing side by side with economical growth.

Mental Floss, film still from animation by Björn Perborg. Mental Floss, detail.
Photo: Björn Perborg & Claudia del Fierro
Mental Floss, film still from animation by Björn Perborg.
Photo: Björn Perborg & Claudia del Fierro

Year: 2011
Technique: Animation HD
Duration: 0.30 min